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Specific, ethereal, endlessly wearable
The jewelry collection created to end the search
The finishing touch you'll
never take off
Beyond delicate designs and infinite layering potential allow limitless self expression
We loved catching up with the impossibly sweet, bouncing off the walls with energy, Ashley Moore for our latest Off Set shoot. Between Japanese butterfly stickers and Bambi Snapchat selfies, Cat and Rumi shot her in all the new pieces that are as fresh and playful as she is. Follow Ash on Instagram @ashley_moore_
Very outgoing & extremely competitive. I loved sports & learning new things. Was also never shy like I can be now.
How are other drivers so horrible and what fast food place can I drive thru!
Cheetah
I have ADD. It's so hard to keep my attention & to stay focused for a long period of time. I'm all over the place!
Lock screen is a photo of my lovely boyfriend and my home screen is a photo he took of a few palm trees with an amazing cotton candy sky
Google...AREYOUAMI :)
Baby Tati Clasp choker - absolute favorite
His words - "how pure your heart is"
@areyouami and @bellahadid
Tickets to Hawaii for my boyfriend
I love this little Mexican place on Ventura called Ceremony - it's really good. & small portions. Not too much food.
Warm chocolate chip
Sweats, tank, and warm socks with a face mask
Biting my lip and cracking my toes. I know, so gross.
Eye patches to get rid of the dark circles & bags
The Neighborhood : The Beach
Tove Lo : This time around
Starbucks coffee
Stinker
Giraffe or Ladybug
Promise
A LIQUID DREAM
Classically AYAI with heavy silk, raw hems and a daring silhouette
Uninhibited, undone elegance, Nyissa moves with you
Available in gold, black, red and white
WE WENT THERE
Striking, futuristic, just the right amount of sweet
NEUS BIB TOP
NIMA BRIEF
Neus features a cross back with ring detail. It pairs perfectly with our Nima brief in ribbed blush to create the ultimate look.
Channeling the spirit of Los Angeles
NURI TRIANGLE TOP
Pair it with the Nima brief in white waffle for the freshest sillhouettes.
Simple with just the right amount of statement
KAIMI ONE PIECE
Playful and brazen, Kaimi features thick elastic straps, a scooped out neckline, and a thick cuff on its high cut legs.
Playful, sexy, and anything but safe
NETA STRING TOP
NETA STRING BOTTOM
We've updated and elevated our best-selling Elara and Anais dresses. They now come in heavy silk charmeuse in black, white and blush.
White silk Elara
Anais in blush
ELARA
A fresh take on our signature chokers, Dassa is the point at which supple wrapped leather and heavy gold chain converge. Single, double wrap, and wrist options available the Dassa family is what you need to create an impactful statement look.
Double Wrap
The Dassa double wrap choker features our signature calf-skin leather, capped in gold, and fitted with our heaviest chain yet. Flat supple leather and perfectly conceived construction are essential to this style's impact while the extra length makes it endlessly versatile.
The Dassa, a fresh take on our signature chokers. The softest calf-skin, paired with the heaviest chain we could get away with, is everything we've been looking for just this side of edgy.
The Dassa bracelet is next-level wrist wear. A bold mix of flat leather cording and statement gold chain make it an integral addition to the Dassa Family. Pair it with a Dassa neck wrap or let it shine all on its own.
Next to our design studio in DTLA, the loft is a place that is both inspiring and calm.
Make an appointment to come visit us today.
Interior design by Rumi. Instagram friendly. You'll want to move in.
We never make more than a couple of appointments each day, to make sure that our clients get a truly special personalized experience.
If you are in LA and want to set up an appointment to see the full AYAI collection and preview upcoming pieces, there is only one way.
Fill in the form below and our AYAI concierge will be in contact.
The Nyx is a piece to indulge in. As sexy as it looks, it's also addictively comfortable.
100% silk. With super thin straps and rose gold hardware the look is simple but refined.
Great for all occassions. The Nyx pairs well with our Zillah Dress or a barely there tank.
PULL IT OFF
The Nyx is a bra that needs to be seen.
Now available in Black, White, and Gold.
It's barely there but it's so so pretty. Alva is a super fine ball chain that will instantly up your bracelet layering game.
Just the right amount of glimmer. The Tsuki chain bracelet is beyond dainty with the prettiest intricate texture. Vintage inspired with princess vibes.
Upping the everything levels of your look. Two delicate 14k gold filled chains braided with lustrous colored thread.
Comfortable and delicate - you'll never want to take them off. Custom sizes are available to make sure they're just right.
Alva and Tsuki are sweetly minimal and subtle worn alone, but also so good to layer to create the perfect stack. We love them offset by Era's braided chains.
Sexy but unexpected, the Zillah skims the body instead of hugging it
Inspired by everything good about vintage slips with none of the weird
Rendered in weighty luxurious silk charmeuse with raw edges
Zillah is airy dreams so comfort isn't even a question. But it's also really easy to wear. Layer it with a tshirt or oversized knit, scruff it up with sneakers, or go full badass with ankle boots and all the chokers.
Zillah looks insane. It also feels insane. Our heavy silk charmeuse is lined in more silk. To make you feel like a kitten princess. The straps are delicate and finished with copper hardware, and raw edges give it a modern, unmistakeable look.
The continent hopping, the front rows, the accessory line, the magazine covers, and always the perfect airport outfits. The Blonde Salad actually never stops and Chiara Ferragni actually always does it with style.
An ARE YOU AM I supporter from the very beginning, she inhabits the brand with the utmost ease and elegance. Our circles in LA brought us together to find us hanging out more and more and shooting her for the OFF SET series was the perfect way to bring all the vibes. We styled Chiara in AYAI pieces classic and fresh with a hint of Black Swan via Hollywood.
Chiara's look here is lazy Sunday mornings, backyard hangs, yoga afternoons, flower shopping, and road trips. So comfortable, just as striking.
When your lingerie is good enough to be an outfit.
Introducing Zoa. Delicate and diaphanous silk georgette with minimal lines and barely there straps. The one you can wear with everything that also makes everything better.
If you're going to have just one AYAI piece, this is it. Our best selling Zillah slipdress hangs perfectly and practically lights up the room.
Kinga is a flat chain that will enhance in the subtlest, prettiest way. The perfect delicate touch to complete any look.
Just the right amount of glimmer. The Tsuki chain choker is beyond dainty with the prettiest intricate texture. Vintage inspired with princess vibes.
It's barely there but it's so so pretty. Alva is a super fine ball chain that will instantly up your necklace layering game.
An oversized clasp on a fine chain, Tati is striking and slightly trippy. Sits just at the base of the neck. Perfect paired with one of our simple chain chokers.
Our gold choker collection perfectly complements every look
Figure hugging rib. Extra scooped out neck. Knife is unmistakeable.
Custom copper snaps take this collection to a whole separate level.
Feminine. Super fitted. Comfortable. Stunning basics.
100% cotton
100% AYAI
Perfect with dirty sneakers, or your highest boots. i.e. always.
The best you can look this casual. The Rin collection is a whole new approach to sportswear.
90% organic cotton 10% spandex. The material you'll never want to remove.
Athletic, minimal, and totally necessary, this is the cut that you've been missing from your life.
Cut away at an aggressive vertical at the sides, with a high crew neck and thick banded bottom. The Rin Bra is everything.
The Rin Brief is super modern. Made from our thick, stretchy, organic cotton spandex. One pair is definitely not enough.
The daintiest satin ribbons tie at the shoulder, sweetening ourAnais tank just right. Heavy doubled silk in a cropped A-line silhouette and a deep scooped back make this piece look and feel special. Available in white and black.
Our perfect Kell leather mini silhouette gets taken to the next level in sumptuous calf hair. Super luxurious and so sleek it's borderline futuristic.
The second installment of our off set series features babe af Jessica Gomes. Splitting her time between Sydney and LA, Jess has that undone beachy but drinks at Chateau ready vibe down perfectly. She arrived morning fresh from an Erewhon juice and coffee run and was more than game for a girl talk-heavy hair and makeup session before being styled and shot by Cat and Rumi in her favorite ARE YOU AM I pieces. Young Thug set the mood as rose petals flew and snacks were passed around. We want you to get to know her too so we had her answer some rapid fire questions on the fly.
We got you covered: in bold, aggressive cuts. The Festival Collection by Are You Am I makes last minute shopping effortless. Light as air cotton gauze is triple layered and cut in the freshest desert-friendly silhouettes. Dance the days away in your favorite AYAI desert festival looks.
The fresh take on a classic henley. Liana is a double layered super soft brushed knit with a deep buttoned placket and extra long sleeves. This comfortable look takes perfection to a whole new level.
Feels like a warm hug, looks like a million bucks. Super-soft, thick, and fitted throughout the body with a dramatic fold-over neckline. Extra long sleeves to heat up your hands in and double layered so it feels as good against your skin as it does on the outside.
The Anouck Dress is the ultimate statement piece. Doubled up thin layers of whisper soft cotton/modal in a striking, beyond flattering silhouette. A clean, sleek piece that is simply unforgettable.
The Persephone wrap dress is crafted in our finest silk. Featuring a deep neckline and thick ribbon tie at the waist, it emphasizes everything you want to bring attention to. Versatile as can be, the Persephone can be worn as a comfortable room-wear, or on the finest day out.
The Classic Zillah Slip Dress in Gold, luxurious silk. An oversized look with a low backline to be comfortable, yet daring. A must-have color for the upcoming season. 
Pawing at just the edge of appropriate, Kimia cuts a super fresh silhouette.
But do it with elegance. The Neva Keyhole Blouse is made with a heavy silk crepe backed in luxurious silk charmeuse with a delicate ribbon at the neck. Heavy rose gold aiglets swing freely from the ties. Perfect top for both your casual days and your nights out.
