for girls that get it

DESIGNED BY RUMI

The line has the luxury of being utterly uncompromised – every detail down to a microscopic level is my exact vision.

WEARABLE

Clothes that feel as good as they look. These are the materials that we want touching our bodies. We’re confident you’ll feel the same.

LUXURY

Every fabric, every finish is carefully selected to make each piece as special as is sane.

THE STATEMENT THAT'S JUST ENOUGH

Easy to wear. Easy to style. Easy to combine. Perfect for any occasion and every casual moment in between.

AYAI JEWELRY

Delicate and infinitely wearable