Off Set with Ashley Moore

We loved catching up with the impossibly sweet, bouncing off the walls with energy, Ashley Moore for our latest Off Set shoot. Between Japanese butterfly stickers and Bambi Snapchat selfies, Cat and Rumi shot her in all the new pieces that are as fresh and playful as she is. Follow Ash on Instagram @ashley_moore_ 

What were you like in high school?

Very outgoing & extremely competitive. I loved sports & learning new things. Was also never shy like I can be now. 

What do you think about when you’re alone in your car? 

How are other drivers so horrible and what fast food place can I drive thru! 

What kind of cat would you be?


One thing people would be surprised to know about you:

I have ADD. It's so hard to keep my attention & to stay focused for a long period of time. I'm all over the place!

Current iPhone background

Lock screen is a photo of my lovely boyfriend and my home screen is a photo he took of a few palm trees with an amazing cotton candy sky

First website you go to when you open your laptop:

Google...AREYOUAMI :)

AYAI piece you wear the most often:

Baby Tati Clasp choker - absolute favorite 

One of your boyfriend's favorite things about you:

His words - "how pure your heart is"

Favorite instagram account:

@areyouami [email protected]

The last gift you gave someone:

Tickets to Hawaii for my boyfriend

Favorite LA food trend:

I love this little Mexican place on Ventura called Ceremony - it's really good. & small portions. Not too much food. 

Favorite kind of cookie:

Warm chocolate chip 

Favorite netflix and chill outfit:

Sweats, tank, and warm socks with a face mask 

Bad habit:

Biting my lip and cracking my toes. I know, so gross. 

Latest beauty discovery:

Eye patches to get rid of the dark circles & bags

Song on repeat:

The Neighborhood : The Beach 

Tove Lo : This time around 

Favorite smell:

Starbucks coffee 

Weirdest nickname you've been given: 


Animal you would be:

Giraffe or Ladybug 

Favorite word: 




Classically AYAI with heavy silk, raw hems and a daring silhouette

Uninhibited, undone elegance, Nyissa moves with you

Available in gold, black, red and white

Introducing AYAI Swim


Striking, futuristic, just the right amount of sweet


Neus is a bib style top taken to new height with its narrow neck that curves and cuts away at the sides dramatically.  


A hyper modern brief with a thick waistband and high cut leg. Available in our white waffle and blush rib to match whichever top suits you best.

Neus features a cross back with ring detail. It pairs perfectly with our Nima brief in ribbed blush to create the ultimate look.

Channeling the spirit of Los Angeles


Athletic but sweet. Outsized straps play against tiny triangles to create a perfect play on proportion. 

Pair it with the Nima brief in white waffle for the freshest sillhouettes.

Simple with just the right amount of statement


If you've ever wanted to channel futuristic and nostalgic simultaneously, we're giving you a way now. 

Playful and brazen, Kaimi features thick elastic straps, a scooped out neckline, and a thick cuff on its high cut legs. 

Playful, sexy, and anything but safe


If a daisy was a bikini top. A dainty, bare silhouette plays against our highly textured white waffle. Skimpy triangle cups with tie shoulders and a discreet metal hook back closure.


Curved and scooped out at every possible point, Neta creates a modern and flirty look in our highly textured white waffle. Self ties at the sides. Wear it with our Neta top to complete the look.

Slip into Silk

We've updated and elevated our best-selling Elara and Anais dresses.  They now come in heavy silk charmeuse in black, white and blush.

White silk Elara

Anais in blush



 A fresh take on our signature chokers, Dassa is the point at which supple wrapped leather and heavy gold chain converge. Single, double wrap, and wrist options available the Dassa family is what you need to create an impactful statement look.

Double Wrap

The Dassa double wrap choker features our signature calf-skin leather, capped in gold, and fitted with our heaviest chain yet.  Flat supple leather and perfectly conceived construction are essential to this style's impact while the extra length makes it endlessly versatile.

Single Wrap

The Dassa, a fresh take on our signature chokers.  The softest calf-skin, paired with the heaviest chain we could get away with, is everything we've been looking for just this side of edgy. 



The Dassa bracelet is next-level wrist wear.  A bold mix of flat leather cording and statement gold chain make it an integral addition to the Dassa Family.  Pair it with a Dassa neck wrap or let it shine all on its own. 

The AYAI Loft

a new way to shop


Next to our design studio in DTLA, the loft is a place that is both inspiring and calm.


Make an appointment to come visit us today.  


Interior design by Rumi.  Instagram friendly.  You'll want to move in.

never rushed

We never make more than a couple of appointments each day, to make sure that our clients get a truly special personalized experience.

available to you


If you are in LA and want to set up an appointment to see the full AYAI collection and preview upcoming pieces, there is only one way. 


Fill in the form below and our AYAI concierge will be in contact.



The Nyx is a piece to indulge in. As sexy as it looks, it's also addictively comfortable. 


100% silk. With super thin straps and rose gold hardware the look is simple but refined.  


Great for all occassions. The Nyx pairs well with our Zillah Dress or a barely there tank.


 The Nyx is a bra that needs to be seen.


Now available in Black, White, and Gold.

The Bracelet Collection



It's barely there but it's so so pretty. Alva is a super fine ball chain that will instantly up your bracelet layering game.


    Just the right amount of glimmer. The Tsuki chain bracelet is beyond dainty with the prettiest intricate texture. Vintage inspired with princess vibes.


    Upping the everything levels of your look. Two delicate 14k gold filled chains braided with lustrous colored thread.

    THE perfect fit

      Comfortable and delicate - you'll never want to take them off. Custom sizes are available to make sure they're just right.


    Alva and Tsuki are sweetly minimal and subtle worn alone, but also so good to layer to create the perfect stack. We love them offset by Era's braided chains.


    the perfect slipdress

    modern classic

    Sexy but unexpected, the Zillah skims the body instead of hugging it

    undone glamour

    Inspired by everything good about vintage slips with none of the weird

    falls like liquid

    Rendered in weighty luxurious silk charmeuse with raw edges

    Whatever you need it to be

    Zillah is airy dreams so comfort isn't even a question. But it's also really easy to wear. Layer it with a tshirt or oversized knit, scruff it up with sneakers, or go full badass with ankle boots and all the chokers. 

    a treat to yourself

    Zillah looks insane. It also feels insane. Our heavy silk charmeuse is lined in more silk. To make you feel like a kitten princess. The straps are delicate and finished with copper hardware, and raw edges give it a modern, unmistakeable look.

    now Back in stock

    OFFSET with Chiara Ferragni


    The continent hopping, the front rows, the accessory line, the magazine covers, and always the perfect airport outfits. The Blonde Salad actually never stops and Chiara Ferragni actually always does it with style.

    An ARE YOU AM I supporter from the very beginning, she inhabits the brand with the utmost ease and elegance. Our circles in LA brought us together to find us hanging out more and more and shooting her for the OFF SET series was the perfect way to bring all the vibes. We styled Chiara in AYAI pieces classic and fresh with a hint of Black Swan via Hollywood. 

    In between times

    Chiara's look here is lazy Sunday mornings, backyard hangs, yoga afternoons, flower shopping, and road trips. So comfortable, just as striking.

    first look

    When your lingerie is good enough to be an outfit.

    Introducing Zoa. Delicate and diaphanous silk georgette with minimal lines and barely there straps. The one you can wear with everything that also makes everything better.

    liquid gold

    If you're going to have just one AYAI piece, this is it.  Our best selling Zillah slipdress hangs perfectly and practically lights up the room.

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