made in los angeles

because you GET IT

ARE YOU AM I was created by Rumi Neely as a means of making you feel the most you, and fulfilling the entirely specific desire that may be missing from your closet at any given time.

We release pieces that exist outside of trends and stand alone, as opposed to collections, so that we can bring an array of ideas to life in only a few weeks. We value slow fashion over mass-production so that each quality piece is worthy of the investment and loved forever.

From the design to the launch of a product, we maintain close relationships with everyone in manufacturing, always paying workers a living wage. All of our pieces are created by hand in Los Angeles, with extremely special fabrics so that every piece can be something that's endlessly appreciated.