Welcome to ARE YOU AM I

✨ imagine the perfect wardrobe ✨

 

The statement that's just enough.

Easy to wear.  Easy to style.  Easy to combine.  Perfect for any occasion and every casual moment in between.

✨ imagine the perfect wardrobe ✨

 

The statement that's just enough.

Easy to wear.  Easy to style.  Easy to combine.  Perfect for any occasion and every casual moment in between.

DESIGNED BY RUMI

MADE IN LOS ANGELES

FOR GIRLS THAT GET IT

ABOUT RUMI

 

Known for her unique personal style, Rumi Neely made her name as one of the first and most respected fashion bloggers.

She created her blog Fashiontoast in 2008, and by 2009 it was receiving over 35,000 hits per day.  It remains one of the most high-trafficked sites in its category.

Rumi has won both the Blogger of The Year and Best Personal Style Blog at the Bloglovin Awards, and the Industry Choice Award at the Socialyte Awards.  

She has been profiled by Harper’s Bazaar, Women’s Wear Daily, CNN Money, Teen Vogue, Lucky, Glamour, Elle, Cosmopolitan, The Wall Street Journal, New York Magazine, Fashionista, The Daily Mail, Popsugar and many more.

Since mid 2014 Rumi has primarily focused on developing ARE YOU AM I, which has become the go to ‘casual luxury’ brand for influencers and models.

LUXURY

Every fabric, every finish is carefully selected to make each piece as special as is sane.

 

WEARABLE

Clothes that feel as good as they look. These are the materials that we want touching our bodies. We’re confident you’ll feel the same.

 

MODERN

From concept to online can take as little as six weeks, meaning that ARE YOU AM I is timeless yet always on trend.

LUXURY

Every fabric, every finish is carefully selected to make each piece as special as is sane.

 

WEARABLE

Clothes that feel as good as they look. These are the materials that we want touching our bodies. We’re confident you’ll feel the same.

 

MODERN

From concept to online can take as little as six weeks, meaning that ARE YOU AM I is timeless yet always on trend.

PRESS

 

AYAI has been featured online and in print by Vogue, Harpers Bazaar, WWD; as well as being a staple for it-girls like Kendall Jenner, Bella Hadid, Taylor Hill, and countless more.

“Prepare to be converted to the ARE YOU AM I way of life.”
 - Harper’s Bazaar

“When today’s squad of It girls are loyal fans of your designs, you know you’re onto something. It’s the hallmark of a fashion success in our current celebrity-centric climate.”  
- InStyle

“This is the basics brand that’s taking over Kendall Jenner’s closet.”  
- Elle

“Los Angeles girls know: Rumi Neely’s clothing line, ARE YOU AM I, is a down-to-earth minimalist’s dream.”  
- Refinery29

“Cult Worthy.”  
- Nylon