Roses are forever, in gold

March 28, 2018

Are You Am I - Eden necklace

Are You Am I - Thane necklace

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Roses are forever, in gold

March 28, 2018

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Totally necessary

March 28, 2018
Are You Am I - Kofi Tank

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Totally necessary

March 28, 2018

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Strawberry shortcake, but a dress

March 28, 2018
Issi dress - are you am i

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Strawberry shortcake, but a dress

March 28, 2018

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Litta, an eyelet confection

March 13, 2018
Are You Am I - Litta Top

SHOP LITTA 

Litta, an eyelet confection

March 13, 2018

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A ruched, rippled cloud particle

March 07, 2018

SHOP ESSY 

A ruched, rippled cloud particle

March 07, 2018

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Festival Season

March 07, 2018
festival season calls for the lightest and flirtiest styles,capable of capturing all eyes in a crowd.

An eyelet confection. Litta is gathered cotton heaven with adjustable ties for the perfect fit.

The new Issi dress is innocent, virtuous and candid in our heavy silk crepé de chine.

For all picnic dates from now on. Posie is a pinafore style floral eyelet dress with a built-in bandeau and ruffles running up and down its straps.

Sappha is straight out of a fairytale. Light and flirty cotton eyelet fabric is juxtaposed with chunky elastic to hold its shape and offer support.

Get a succinct look that says the most with Kimba's clean finished double layered body.

Fulfill your pompom dreams in Meada.

Wild roses for you and someone you truly love. The Amare set is a heart torn in two meant to never be taken off.

The easiest decision you’ll ever have to make, Kuik bodysuit lives on the edge of sexy and comfort

We were inspired by the traditional Yunjin brocade to make a modern skirt that's also daring.

Defiant and impossibly cute. Tiiu is a dainty sleeved bandeau with lettuce edges in our signature stretch rib.

Misa is fresh with straps only where absolutely necessary to create a delicate and unexpected silhouette with an almost utterly bare back.

A minimal bra top with a playful notch at center front to keep things fresh.

A cute little thing. Miku is a minimal tank with faux micro cups that create a playful trompe l'oeil effect.

A slim buckle fastens you into a flat, sleek chain that adds all kinds of dimension to your chain layers.

Slashed and grommeted in the front and sharply curved in the back, Meili is badass from every angle.

Wylie is a one strap, one of a kind tank that navigates around your body seamlessly.

So much sweetness. Tuille is a lettuce edged bandeau with dainty attached sleeves.

Our quintessential Kimia bodysuit takes on new life as a bandeau. Endlessly wearable and adaptable.

Sexy but unexpected, the Zillah slip dress skims the body instead of hugging it.

With straps so thin and soft that you'll forget it's even on your body and dramatic scalloping, Sylph makes for a first layer that you'll want to show off.

Good for activities. Raica's cross front harnesses you in sleekly so you can get on with your life.

The literal cherry on top. Cerise is a gold plated double cherry charm that will sweeten up your necklace layers.

Festival Season

March 07, 2018

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Après ski, après anything

March 05, 2018

Are You Am I - Kikka Top

Shop Kikka 

Après ski, après anything

March 05, 2018

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New Anke, Same Signature Neckline

March 01, 2018
Are You Am I - Anke Bodysuit

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New Anke, Same Signature Neckline

March 01, 2018

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GIRLS THAT GET IT | JESSIE LI

February 14, 2018

 

You may recognize Jessie from major campaigns like Victoria's Secret, but when she's not walking the runway she's meticulously practicing the piano or ogling over the latest museum exhibit in New York. We caught up with her recently in our DTLA loft.

@jessie.li._

 

DESCRIBE YOURSELF IN THREE WORDS.

Driven, idealistic, playful

 

WHAT IS ONE THING PEOPLE WOULD BE SURPRISED TO KNOW ABOUT YOU?

I was born in Belize. I'm Chinese, but raised in the United States.

 

HOW LONG HAVE YOU BEEN PLAYING THE PIANO AND WHAT'S YOUR FAVORITE MUSIC TO PLAY?

I started playing piano at the age of five. I practiced intensely for most of those years and studied at the Juilliard school for two years in college to become a concertizing pianist. My favorite music to play is probably impressionist music (like Ravel). I also enjoy certain contemporary composers such as Philip Glass and Olivier Messiaen.

 

DESCRIBE YOUR IDEAL DAY OFF.

My ideal day would start with a latte, walk through Central Park to the MET or Guggenheim, then come home and cook dinner. I would wrap the day watching Netflix while knitting... and once I'm recovered maybe a night out with my girlfriends. :P

 

WHO INSPIRES YOU AND WHY?

Karlie Kloss is truly inspirational to me. She beautiful and elegant both inside and out- she lands amazing campaigns and also contributes to charity whenever she can. On top of that, she has a business-savvy way; partnering with places like Momofuku Milk and creating Kode with Klossy. I hope that one day I would be able to contribute to society the way she has done and mold it to be a better place for everyone.

 

IF YOU COULD GRAB COFFEE WITH ABSOLUTELY ANYONE, WHO WOULD IT BE AND WHAT WOULD YOU ASK THEM?

If I could grab coffee with anyone, it would probably be Warren Buffet. His mind intrigues me and I want to know more about what he sees in our society's future. I want to learn from him his approach to life: his values, how he faces difficult decisions, why he feels that some ideas have more potential than others, etc.

 

 

WHAT IS ONE OF YOUR FONDEST MEMORIES WITH FASHION?

I worked a show for MAC x Guo Pei a few years back and it was INSANE. We had 7 inch clear shoes with intricate roses intwined in it. We had corsets and dresses that weighed what felt like our entire body weight, plus wigs that weighed between 5-10 pounds. It looked straight out of a fairytale with all the props and the beautiful decor of the house on Park Ave. Basically, the show was INCREDIBLE however walking down the stairs were not.

 

WHAT DOES BEING AN IT-GIRL MEAN TO YOU?

Being comfortable with yourself and having the confidence to do what makes you happy.

 

WHAT AYAI PIECE CAN YOU NOT LIVE WITHOUT?

I love the Selya top. It is sexy enough to wear for a night out, and basic enough for day to day.

 

GIRLS THAT GET IT | JESSIE LI

February 14, 2018

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A pom pom covered cloud

February 12, 2018
Are You Am I - Meada Top

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A pom pom covered cloud

February 12, 2018

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All the things you want to wear

February 12, 2018

Are You Am I - new releases

Shop new 

All the things you want to wear

February 12, 2018

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Snap into Jett

February 12, 2018
Are You Am I - Jett Skirt

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Snap into Jett

February 12, 2018

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New York Fashion Week Spring 2018

January 24, 2018
our recent launches, ideal for New york fashion week, range from the most essential sultry bustier dress to a heavy wool corset and everywhere in between.

Fei is a sultry bustier dress ideal for adding layers or wearing alone. The structured satin quietly screams '90s Angelina.

The Fei Dress on Alexis Mackenzie.

The flamenco dress of your dreams. Meant for adding a bit of color to an otherwise dreary winter.

The Lykla Dress on Alexis Mackenzie.

Katra's oversized stand-up funnel neck and slashed away racerback are distinct with absolute ease of wear. Our signature plush modal blend is ideal for colder days.

The Katra Dress on Jessie Li.

The Anke Top is the most necessary basic, with a neckline that dips low and wide in a way that only seems precarious.

The Anke Top in white on Elsa Hosk.

The Sappha Top is straight out of a fairytale with a light and flirty cotton eyelet fabric.

The Sappha Top on Danielle Bernstein.

The Meili Skirt is daring from every angle, meant to shock and awe. Your sneakers will be glad the skirt does all the talking.

The Meili Skirt on Hailey Baldwin.

The Ninki Top is a plush turtleneck without the modesty in the brightest shade of red.

The Ninki Top on CoryAnne Roberts.

The Misa Midi Dress is fitted in our heavy charmeuse silk with straps only where absolutely necessary to create a delicate and unexpected silhouette. Show stopping is an understatement.

The Misa Midi Dress on Alexis Mackenzie.

The layering piece you never knew you needed. The Kuik Bodysuit is the easiest decision to make, living on the edge of sexy and comfortable.

The Kuik Bodysuit on Gizele Oliveira.

Second skin fit and our signature Anke neckline. The Anke Dress is definitely not just a phase.

Inka Williams in the Anke Dress.

New York Fashion Week Spring 2018

January 24, 2018

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Rumi Plays in Venice in Liling

January 17, 2018

 

 

SHOP LILING

Rumi Plays in Venice in Liling

January 17, 2018

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Nikolina Set

December 21, 2017

 

Gossamer-like stretch tulle and the daintiest flocked velvet dots make for the perfect evil cute look.

 

 

 

 

SHOP NIKOLINA

 

 

 

Nikolina Set

December 21, 2017

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Nian

December 21, 2017
High shine stretch vinyl gets the everything treatment.   Get 90s instantly in Nian.

Nian

December 21, 2017

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Anne Boleyn Approved

December 21, 2017
Drape yourself in beyond elegant Lilim. A wide and dramatic band wraps around the body loosely and a corset locks you in with laces up the back and a busk at center front allows for easy on/off. 

 

 

 

A perfectly tied permanent bow to decorate your neck. Lisse is a hard choker in gold dipped brass that latches securely on a chain.

 

SHOP 17TH CENTURY CLASSICS

 

 

Anne Boleyn Approved

December 21, 2017

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Aniko dress

December 14, 2017

Aniko dress

December 14, 2017

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Rumi's Tokyo Address Book

June 19, 2017

Yasaiya Mei Omotesando
4-12-10 Tokyo, Shibuya, Jingumae, Omotesando Hills 3F, 150-0001

Daikanyama T Site
16-15 Tokyo, Shibuya, Sarugakucho, 150-0033

TENOHA & STYLE RESTAURANT
20-23 Tokyo, Shibuya, Daikanyamacho, 150-0034

AFURI RAMEN Azabujuban
1-8-10 Tokyo, Minato, Azabu-Juban, Azabu-Juban TS Bldg 1F, 106-0045

Yoyogi VILLAGE
1-28-9 Tokyo, Shibuya, Yoyogi, 151-0053

Bar MARTHA
1-22-23 Tokyo, Shibuya, Ebisu, 150-0013

B-Side LABEL Harajuku
4-25-6 Tokyo, Shibuya, Jingumae, Hanae Bldg, 150-0001

LOFT Shibuya
21-1 Tokyo, Shibuya, Udagawacho, 150-0042

Tokyu Food Show
2-24-1 Tokyo, Shibuya, 150-0002

HARAJUKU CHICAGO
4-26-26 Tokyo, Shibuya, Jingumae, 150-0001

35 Steps Bistro
1-1 Tokyo, Shibuya, Maruyamacho, Shibuya City Hotel B1F, 150-0043

Shibuya Cat Street
5-10-10 Tokyo, Shibuya, Jingumae, 150-0001

Park Hyatt New York Bar
3-7-1-2 Tokyo, Shinjuku, Nishi-Shinjuku Park Hyatt Hotel, 160-0023

Kyu-Furukawa Gardens
1-27-39 Tokyo, Kita, Nishigara, 114-0024

 

Rumi's Tokyo Address Book

June 19, 2017

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GIRLS THAT GET IT | OLIVIA BROWER

June 01, 2017

WHAT AYAI PIECE CAN YOU NOT LIVE WITHOUT?

The Knife tee!!! Honestly I wear it all the time, because it goes with everything! 

 

FAVORITE FASHION CITY?

London 

 

FAVORITE IG ACCOUNT?

@Knighttcat

WHAT ARE YOU LISTENING TO RIGHT NOW?

Kendrick Lamar and Outkast 

 

CURRENT GIRL CRUSH?

My sister... and Beyoncé....  Beyoncé forever 

 

LATEST BEAUTY DISCOVERY?

MAC Ruby Woo lipstick 

BEST PIECE OF FASHION ADVICE YOU'VE EVER RECEIVED?

Dress for your body type 

 

BEST PIECE OF FASHION ADVICE YOU'VE EVER GIVEN? 

Classic never goes out of style 

 

LAST PURCHASE?

Bumble bee pillow for my new apartment¬† ūüźĚ

GIRLS THAT GET IT | OLIVIA BROWER

June 01, 2017

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Girls that get it: My Life As Eva

April 11, 2017

Eva is a fashion, lifestyle and comedy vlogger. Better known as MyLifeAsEva. She is just as funny and likable in real life, as we found out when she stopped by our DTLA Loft to shop and hang out.

 

WHAT AYAI PIECE CAN YOU NOT LIVE WITHOUT? 

The Tiiu top! It goes with every outfit.

 

WHAT IS YOUR PERFECT AYAI OUTFIT FOR COACHELLA?

Definitely the breezy Daphna dress with tons of jewelry! Its moveable and will keep me cool in the hot sun.

 

FAVORITE FASHION CITY?

New York! I am always inspired to dress fashionably when I'm there. 

 

FAVORITE IG ACCOUNT?

I love @gypsea_lust because she's this super rad Australian girl that lets her magical photos speak for themselves.

 

WHAT ARE YOU LISTENING TO RIGHT NOW?

I love Halsey's new song Now or Never.

CURRENT GIRL CRUSH?

Not to be cheesy, but Rumi Neely's aesthetic will always keep me coming back for more IG stalk sessions.

 

LATEST BEAUTY DISCOVERY?

 Wearing cool wigs to change up your look quickly! 

 

BEST PIECE OF FASHION ADVICE YOU'VE EVER RECEIVED?

Wear whatever you want and don't let anyone hold you back from looking and feeling your best. 

 

BEST PIECE OF FASHION ADIVCE YOU'VE EVER GIVEN?

 If you don't feel good in it, you won't look good in it. Don't wear anything that doesn't make you feel absolutely radiant in it!

 

ONE THING PEOPLE WOULD BE SURPRISED TO KNOW ABOUT YOU?

I used to be a competitive dancer and am trained in all dance styles!

 

LAST PURCHASE?

I've recently started working out again, so I bought a kettle bell for my squats I do in the kitchen while watching Say Yes To The Dress haha!

 

 

Girls that get it: My Life As Eva

April 11, 2017

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Girls That Get It: Sonya Esman

April 03, 2017

Sonya came by our DTLA loft for some shopping, and we found out that she's as chill as she is gorgeous.  We took the opportunity to ask her a few important questions...

 

WHAT AYAI PIECE CAN YOU NOT LIVE WITHOUT?

I wear my new strike hoodie & leggings way more than I would like to admit. I literally ran into CVS to change into the set the day I got it haha. Clothing softer than your bed is honestly one of the best things on Earth.

 

WHAT IS YOUR PERFECT AYAI FESTIVAL OUTFIT?

Without a doubt- the siqi leather lace up shorts are coming with me to coachella! The Stelle top would also be so stunning in the desert. I'd also go heavy with the accessories and layer the jace chain chocker, the binx, and the tsuki. And I'd bring my lighter case ;)

WHO IS YOUR STYLE INSPIRATION?

I think my style more so comes from my dreams of- and working towards of the woman I want to become. It's mood-dependent, a constant evolution, a metamorphosis, if you will. 

 

FAVORITE FASHION CITY?

Every city has a culture and style that I get inspiration from in some way or another. The street style in Soho, New York is always ridiculously creative and cool; but my favorite fashion city is probably Seoul, South Korea. I think South Korean fashion is an impeccable mix of vintage classics and street style trends. 

 

WHAT ARE YOU LISTENING TO RIGHT NOW?

SO much! I live in headphones, and am always looking for new songs, and update my soundcloud every day. https://soundcloud.com/sonya-esman

FAVORITE INSTAGRAM ACCOUNT?

Cate Underwood (@undervoodoo) has the most beautiful artistic aesthetic, which is a huge inspiration to me. Maya Stepper (@mayastepper) is also such a joy, and I love to watch her grow. @fashion_viadi and @gildaambrosio are my go-to for style inspiration and new ideas.

 

CURRENT GIRL CRUSH?

Again, Maya Stepper!

 

LATEST BEAUTY DISCOVERY?

The RMS living luminizer is the best highlighter I've ever layed my hands on. It's natural, coconut oil based, and doesn't look fake or shimmery at all.

 

LAST PURCHASE?

I bought myself a new polaroid camera an hour ago! (polaroid sx-70) All my inexpensive polaroid cameras broke in my luggage when travelling, so I got one that's a little more professional... sans the plastic. 

BEST PIECE OF FASHION ADVICE YOU'VE EVER RECEIVED?

Burn your bra.

 

BEST PIECE OF FASHION ADVICE YOU'VE EVER GIVEN?

Sunglasses- always. They're like an accessory to the face and can make you look like a million dollars.

 

ONE THING PEOPLE WOULD BE SURPRISED TO KNOW ABOUT YOU

Everybody is always surprised to find out that I know literally zero movies or tv shows. I usually tell people I just meet to not even bother with asking me "have you seen ___ movie?" because the answer is always no. Always. I get bored SO quickly, and prefer to spend my time creating something of my own.

Girls That Get It: Sonya Esman

April 03, 2017

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OFF SET WITH DOINA

March 16, 2017

DESCRIBE YOUR PERFECT DAY IN LONDON.

Urgh, no rain and especially no wind. Wine and pizza with my boyfriend on our balcony.

 

WHAT KIND OF CAT WOULD YOU BE?

The one that would scratch you if you don't give her food!

 

WHAT ITEMS DO YOU SAVE ON, AND THEN WHAT DO YOU SPLURGE ON?

Shoes are my weakness, I absolutely hate bad quality shoes so will always prefer to invest in good quality pricy shoes. Also coats, an amazing quality coat is the one clothing item I can spend A LOT on. Tops, jeans, everything casual i normally don't spend much on. 

 

ONE THING PEOPLE WOULD BE SURPRISED TO KNOW ABOUT YOU:

I eat chalk? It's probably the weirdest thing, but I it has a very intense influence on me, kinda like fresh newspaper smell. I remember being in school and sneakily stealing pieces of chalk when none else was around.

WHAT WERE YOU LIKE IN HIGH SCHOOL?

I was the tallest in my class... and in all the other classes of my grade haha. I was quite shy and often bullied, studying 24h was my only escape from that haha.

 

AYAI PIECE YOU WEAR THE MOST OFTEN:

The chokers! Followed by the Kimia bodysuit in black.

 

ONE OF YOUR BOYFRIEND'S FAVORITE THINGS ABOUT YOU:

He finds it cute that I can be super slow in understanding his inappropriate jokes sometimes.

 

FAVORITE INSTAGRAM ACCOUNT:

NASA!!!! For all the freaking awesome Snap stories.

 

FAVORITE KIND OF COOKIE:

Chocolate cookie covered in salty cheese. Umm.

 

FAVORITE NETFLIX AND CHILL OUTFIT:

My dressing gown + face mask.

 

BAD HABIT:

Sleeping on my face!

LATEST BEAUTY DISCOVERY:

Charlotte Tilbury's dry sheet mask

 

SONG ON REPEAT:

Right now: city of lights from La la Land

 

FAVORITE SMELL:

Fresh newspaper 

 

BEST SKIN TIP:

Massaging your face with ice in the morning, it gets rid of puffiness and gives you a fresh look.

 

WEIRDEST NICKNAME YOU'VE BEEN GIVEN:

Doinitza Spritza, don't even ask…

 

ANIMAL YOU WOULD RATHER BE:

Panther

 

FAVORITE WORD:

Amore

 

 

OFF SET WITH DOINA

March 16, 2017

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THE RED TIIU SET

January 06, 2017

 

The Tiiu Top and Hotpantare now available in a new color: red. 

 

THE RED TIIU SET

January 06, 2017

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THE KELTIE DRESS

January 05, 2017

Introducing Keltie, a sweet A-line dress with just the right amount of mischief. 

Introducing Keltie, a sweet A-line dress with just the right amount of mischief. 


Made in a high-end wool blend, Keltie is winter appropriate and just as perfect on its own as it is layered with your favorite shirt underneath.

Made in a high-end wool blend, Keltie is winter appropriate and just as perfect on its own

as it is layered with your favorite shirt underneath.

Made in a high-end wool blend, Keltie is winter appropriate and just as perfect on its own

as it is layered with your favorite shirt underneath.

Pure kitten.

A deep scoop back and lobster clasp straps make Keltie an updated take on a classic.

Available in Black and Charcoal Grey

 

Pure kitten.

A deep scoop back and lobster clasp straps make Keltie an updated classic.


Available in Black and Charcoal Grey

THE KELTIE DRESS

January 05, 2017

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GIRLS THAT GET IT: RACHEL COOK

January 04, 2017

Babe and total bombshell Rachel Cookwears our Crushed Velvet Zillah Slip Dress in Blush, the Katya Leather Choker in Blush, the Era Choker, and the Ambrosia Velvet Choker. 

Photographer: Adam Mont 
Stylist: Dalit Gwenna
Assistant Stylist: Mackenzie Lopez 
Hair: Kristin Heitkotter
Makeup: Anna Branson

 

Babe and total bombshell Rachel Cookwears our Crushed Velvet Zillah Slip Dress in Blush, the Katya Leather Choker in Blush, the Era Choker, and the Ambrosia Velvet Choker. 

Photographer: Adam Mont 
Stylist: Dalit Gwenna
Assistant Stylist: Mackenzie Lopez 
Hair: Kristin Heitkotter
Makeup: Anna Branson

GIRLS THAT GET IT: RACHEL COOK

January 04, 2017

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NIXY TURTLENECK TOP

December 28, 2016

NIXY TURTLENECK TOP

December 28, 2016

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GET COZY

December 27, 2016

GET COZY

December 27, 2016

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THE CIRCE HUGGIE

December 23, 2016

THE CIRCE HUGGIE

December 23, 2016

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SHARP + SLEEK

December 22, 2016

SHARP + SLEEK

December 22, 2016

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MEILI'S BACK

December 20, 2016

MEILI'S BACK

December 20, 2016

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THE LELL BRA

December 17, 2016

THE LELL BRA

December 17, 2016

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THE RESORT COLLECTION

December 16, 2016

THE RESORT COLLECTION

December 16, 2016

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THE HARLETH COLLECTION

December 15, 2016

THE HARLETH COLLECTION

December 15, 2016

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Sylph Longline Bra

December 07, 2016

Sylph Longline Bra

December 07, 2016

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FINE JEWELRY

November 15, 2016

Specific, ethereal, endlessly wearable

 

The jewelry collection created to end the search

 

The finishing touch you'll

never take off

 

Beyond delicate designs and infinite layering potential allow limitless self expression

 

FINE JEWELRY

November 15, 2016

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